11/25/2023 0 Comments Spotify joe rogan dealRead Also: Spotify Chose Joe Rogan Over Neil Young Is It Because of His Ads, Revenue Despite COVID Misinformation? Spotify and Podcasting Spotify ended up taking the side of Rogan, which now makes more sense as the deal costs $200 million, Mashable said in its report. The musician explained that he was "doing this because Spotify is spreading fake information about vaccines, potentially causing death to those who believe the disinformation being spread by them." It comes as there has been COVID-19 misinformation in various episodes of the podcast of Rogan. The recent disclosure of the costs of the Rogan and Spotify deal comes shortly after Niel Young demanded the streaming service to completely remove his entire music catalog. Thus, "The Joe Rogan Experience" podcast has been exclusively released on Spotify since then. He, not Spotify, will hold all leverage during renegotiations, be it later this year or sometime soon.The exclusive license deal is now reportedly costing the streaming service for its three and a half years with Rogan a staggering amount of $200 million, at least that is what the source of the NY Times claims.Īlthough the previously reported $100 price tag was already steep, if the latest report of Times were to be believed, it took double that to seal the deal between Spotify and the American Ultimate Fighting Championship or UFC commentator.Īccording to a recent report by Mashable, the deal between the two debuted way back in 2020, and rumors were saying back then that Spotify had to pay hundreds of dollars to make it possible. Smith’s at ESPN, and Rachel Maddow’s at MSNBC. His value to Spotify is akin to Bill Maher’s at HBO, Stephen A. Joe Rogan is among the most valuable personalities in media. If Daily Wire offered Steven Crowder $50 million could it offer Rogan $200 million?įor what it’s worth, Rogan speaks fondly of Daily Wire star Ben Shapiro. Last year, the YouTube alternative, Rumble, offered Rogan $100 million to bring his show to its service.ĭaily Wire CEO Jeremy Boreing tweeted last year that DW would also make Rogan a compelling offer. He could separate his audio and video rights for double monetization. Rogan could take his show independent anew. (Spotify’s deal with “Call Her Daddy” expires in 2024.) And Spotify is hardly unique from other audio providers.Īside from “Call Her Daddy,” a Spotify exclusive, the industry-leading podcasts are distributed across all audio players: “The Ben Shapiro Show,” “The Daily,” “The Megyn Kelly Show,” and “Pod Save America.” The brand needs Rogan more than he needs it. Rather, Spotify waited until the clock ticked and the contract year reportedly began. Moreover, Spotify didn’t deny the report when the Times originally published the details on February 17, 2022. Given that Spotify had Rogan’s back through a year-long witchhunt from Covid hysterical leftists a year ago, we can deduce that the brand wants to keep Rogan long-term. The publication of his expiring deal would only escalate outside interest. Rogan is the top podcaster in the country. Now, consider Spotify had reason to deny the report. The audio provider insists Rogan’s contract does not expire this year but would not say when the deal does. Spotify has since responded to the Semafor details via the New York Post in which it denies this report. And although he reportedly has a strong clause in his contract protecting his ability to say whatever he wants, Rogan said publicly that the vaccine comments nearly prompted the company to end their relationship. His ties to the company have frayed: Courtney Holt, the executive who recruited Rogan, is no longer with Spotify. Some insiders speculate that Rogan could choose not to renew his deal when it ends later this year and go independent or sign with another audio company. Now, there are also questions about whether Spotify will retain its biggest star. The outlet also cited sources close to the matter saying Rogan may bolt Spotify by 2024. That three and half years would take Rogan to the fall of this year.Ī report from the media outlet Semafor appeared to corroborate that report on Sunday. The Sweden-based audio platform signed him to a contract far exceeding television money.Īccording to the New York Times, Rogan signed a licensing deal with Spotify to carry his podcast exclusively for three and half years for “at least $200 million,” Rogan moved his top-rated podcast from Apple and YouTube to the much less consumed Spotify. In May 2020, Joe Rogan signed what remains the most industry-shifting contract in media.
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